Privacy Policy

Your privacy is important to us. This policy explains how we handle your data.

Last Updated: June 1, 2026

1. Introduction

Welcome to pureSPF (“we,” “our,” or “us”). We are committed to protecting your personal information and being transparent about how we collect and use data. This Privacy Policy applies to all visitors of purespf.com and explains our practices in compliance with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable privacy laws.

By using our website, you consent to the practices described in this policy. If you do not agree, please discontinue use of our site immediately.

2. Information We Collect

2.1 Information You Provide Voluntarily

Contact Form Data: Name, email address, and message content when you contact us.
Newsletter Subscriptions: Email address for our mailing list.
Comments: Name, email, and comment text when you leave comments on articles.

2.2 Information Collected Automatically

Log Data: IP address, browser type, operating system, referring pages, and timestamps.
Cookies and Similar Technologies: We use cookies to enhance user experience and serve personalized advertisements.
Analytics Data: Page views, time on site, and navigation patterns via Google Analytics 4.
Device Information: Screen resolution, device type, and browser settings.

2.3 Third-Party Data Collection

We use Google AdSense to display advertisements. Google may use cookies and web beacons to collect data about your visits to this and other websites to provide personalized ads. For more information, see Google's Advertising Privacy Policy.

3. How We Use Your Information

To provide, maintain, and improve our website content and user experience.
To respond to your inquiries and communicate with you.
To send newsletters and updates (only with your explicit consent).
To display relevant advertisements through Google AdSense.
To analyze website traffic and user behavior using Google Analytics.
To detect and prevent fraud, spam, and security threats.
To comply with legal obligations.

4. Cookies and Tracking Technologies

We use the following types of cookies:

Essential Cookies: Required for the website to function properly (e.g., navigation, security).
Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics).
Advertising Cookies: Used by Google AdSense to deliver relevant advertisements and measure ad performance.
Preference Cookies: Remember your settings and preferences for future visits.

Managing Cookies: You can control cookies through your browser settings. To opt out of personalized advertising, visit Google Ads Settings or AboutAds.info.

5. Google AdSense and Advertising

We participate in the Google AdSense program to serve ads on our website. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to our website and other sites on the Internet.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our sites and/or other sites on the Internet.
You may opt out of personalized advertising by visiting Google Ads Settings.
Third-party vendors and ad networks may serve ads on our site.
Users may opt out of some third-party vendors' uses of cookies for personalized advertising by visiting www.aboutads.info.

For more information on how Google uses data, please visit Google's Partner Sites Policy.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share data with:

Service Providers: Google (Analytics, AdSense), website hosting providers, and email service providers.
Legal Requirements: When required by law, court order, or governmental regulation.
Business Transfers: In connection with a merger, acquisition, or sale of assets.

All third-party service providers are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption for all data transmission.
Regular security assessments and vulnerability testing.
Limited access to personal data on a need-to-know basis.
Regular staff training on data protection practices.

Despite our efforts, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any data breaches in accordance with applicable law.

8. Your Data Rights

Depending on your location, you may have the following rights:

Right to Access: Request copies of your personal data.
Right to Rectification: Request correction of inaccurate data.
Right to Erasure: Request deletion of your personal data under certain conditions.
Right to Restrict Processing: Request limitation on how we use your data.
Right to Object: Object to processing of your personal data, including for direct marketing.
Right to Data Portability: Request transfer of your data to another organization.
Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact us at contact@purespf.com. We will respond within 30 days.

9. California Residents (CCPA)

If you are a California resident, you have specific rights under the CCPA:

Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected.
Right to Delete: Request deletion of your personal information.
Right to Opt-Out: Opt out of the sale of your personal information (we do not sell personal information).
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, email contact@purespf.com with “CCPA Request” in the subject line.

10. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at contact@purespf.com.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: contact@purespf.com
Address: pureSPF, 123 Commerce Street, Suite 400, San Francisco, CA 94105, USA

Privacy-policy